Challenge
- — Paying third-party platforms like Booksy every month just to be found and booked online.
- — Listed alongside every other shop in the area — nothing separating the brand from the directory.
- — No ownership of the storefront, the client list, or the booking experience.
Approach
- — Owned booking site that replaces the third-party listing — same reliability, none of the monthly rent.
- — Premium design that positions the shop above the directory instead of inside it.
- — Direct online booking so clients schedule 24/7 without the platform in the middle.
- — Mobile-first build for Instagram and referral traffic — one tap from bio link to booked chair.
- — Brand and client relationship stay with the shop, not the platform.
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